Category: marketing

I don’t like to talk about non-writing related things here on the ranty writing blog. In the sense of I like talking about writing (the art) as opposed to writing (the career). It’s why I rarely talk about publishing, marketing, agents, publicity, any of those after-issues. I’m a big believer that there’s not much point in me worrying about any of the career stuff until I’ve actually done the art stuff. Like I talked about a few weeks back, if you’re here, you’re 100% interested in the art, but not necessarily in the career.

But these are interesting times, and as I find myself navigating a path through them, I figured I might as well drop a bird crumb or three. Or beat the whole loaf into crumbs and just dump it out here. We’ll see which one turns out to be the better approach…

In case you missed it, the human embodiment of the Dunning-Krueger Effect spent an ungodly amount of money to buy a company he had absolutely no idea how to run. What followed next was kind of like a car crash I was once in. Another car slammed us into the side of the freeway, our car kind of bounced off the concrete wall, but momentum and a jammed steering wheel guided us back into side of the freeway again, where we bounced off again, slammed into the wall again, and continued doing this for maybe a full minute/ three or four impacts before the car finally came to rest a few hundred yards down the freeway. And no, the other driver never stopped, just shot off down the 405, looking for another car crash to cause.

So that’s what Twitter’s been like for the past couple of months.

Really, even before the Muskrat, things weren’t looking great. In general, the social media landscape’s been looking more and more like some bombed out no-man’s land during World War One. Algorithms have made sites less and less usable, while a complete lack of algorithms have made other sites less appealing. At this point, the only thing social media shows you is ads and the only thing you can easily find is outrage.

Where does this leave us all now?

Not in a great place.

I’m hardly the first to say it, but I think the age of social media may be over. It’s crumbling fast, at the very least. Yeah, there are a few places that have tried to step up and fill the gap, but none of them are moving at a good speed, either in growth or management. Bluesky’s probably my favorite right now, but it’s still got huge issues. Plus, if they shift to the federated idea, I think that pretty much kills them right there.

Yeah, federation’s just weird. It feels like a buzzword too many techbros are leaping at, even though it pretty much boils down to “social media, but with less reach.” It also feels a lot like “look, we invented subreddits!”

Anyway…

Hopefully it’s clear this really sucks for artists of all types. For a while now publishers (of all types) have kind of been leaning on artists to get their own message out. After all, through social media we can reach everyone pretty much everywhere, right? So… reach! New book coming out, book signing this weekend, anthology story in November, con appearance next month!

BUT… we all hate it when artists just say “buy my stuff” again and again. And most artists hate doing it. That’s why we’re usually just trying to… well, be ourselves. Show you other stuff we’re interested in. Movies, cooking, photography, LEGO, exercise, toys, pets, whatever. I think most people appreciate that honesty, even if it’s not something they might not be interested in themselves.

(like, for example. two writers I know from the fleshworld talk a lot on social media about Magic the Gathering, a game I know absolutely nothing about past “you play it with cards.” But I love their passion for it. It doesn’t matter that I’ve got no clue about it– I can enjoy their love of it)

Worth noting—I’ve never heard of an author not getting a deal because of a small social media following. I don’t think any publisher’s ever said “Wow, it’s the most amazing thing I’ve read this year and we think we can easily move 100K copies BUT you’ve only got 200 followers on Twitter. So sorry. Please try again later.”

I have, however, heard more than a few stories where blame for a book’s failure is quiiiiiiietly shifted to the author. They should’ve promoted more. They should’ve talked about it more. Clearly their fault. Nothing we could’ve done that would’ve changed things.

And the key thing here is it’s been shown time and time and time again that big social media numbers really don’t, in any way, translate to sales. There are famous examples of people with millions of followers who can’t even sell 500 copies of a book. I mentioned a while back how Nathan-freakin’-Fillion tweeted how much he liked the first two Ex-Heroes books and it barely bumped the needle on sales.

So all of this should be inconsequential! Social media collapsing really shouldn’t be the giant source of stress that it is for so many creative folks. But we keep doing it because… everyone expects us to. And we all have this nagging worry that if we don’t do it maybe sales will go down. Maybe my feeble attempts at keeping your attention really are where a third of my sales come from. Which would be sad on numerous levels. For all of us.

Plus… I made a joke about this a while back and Chuck Wendig actually just did a whole post about it over on his site. Most artists are exhausted by all of this. This whole collapse and trying to find a new place and… all of it. Seriously. I mean, we need to use social media—to some extent—as a business tool. So imagine having to move your whole office to another building. The office you’d spent years getting settled into and arranging, where everyone knew where you were and all your clients and associates knew right where to find you. But now you have to move.

So you pack everything up, move it all, get everything unboxed, start moving it all around, figuring where everything’s going to go, you give everyone your new phone number and new address and WHOA hang on, turns out this place has a ton of security issues. Sooooo pack it all up again, move again, get it all unboxed again, give everyone your new-new phone number and address and HOLY CRAP this new place is also owned by a narcissistic billionaire? Okay… pack it all up again, find another place, set it all up again…

And of course, every time you do this you lose something. A few photos. A little memory. There’s one or two people you forget to tell you’re moving. Five or six people who just can’t find that new address. Another five or six who refuse to drive to that part of town.

Again, that’s what the past few months have been like for most artists. Exhausting.

Which leads us to… what can we do?

Well, first off, a lot of it’s going to depend on you and what you can tolerate. What you want to be part of. What you want to support.

Past that…

I think, personally, if you like an author, an artist, a franchise, a toyline, whatever… you should probably bookmark their site now. Not their Twitter page or Instagram account—their site. Every writer and artist I know is trying to let everyone know where they’re going, but there are so many barriers in the way. We’re all scattering and some people are going to get lost. So ignore all the random platforms and just go straight to their little corner of the web. I guarantee you they’ve got something out there, even if it’s just 83% placeholder. So bookmark it, try to check it now and then. Like in the olden times, when the internet was just stone tablets that we threw at each other.

If said artist tells you they’re going somewhere… try to follow them. I screenshotted so many Bluesky addresses before I got an invite. All those folks saying “find me over here.” And when I finally got a code… I found as many of them as I could. Newsletters? Probably not a bad idea to sign up for those, too, if that’s your thing. Do you need a Bluesky invite? Seriously, I’ll just drop codes here if it helps people get away from Twitter. Because none of us can depend on it anymore. For anything.

I don’t know. This is feeling rambly. I have so many thoughts, and I’m also worried nobody’s ever going to read them. Because social media’s collapsed and I have no way to tell you I’ve put up a new post here on the ranty writing blog.

I guess we’ll all just have to see what happens.

Next time, I think I’d like to talk about how little time it took Usain Bolt to win an Olympic gold medal. Unless you’d like to talk about something else? Feel free to leave any thoughts, suggestions, or comments down below

And until then… go write.

I’m going to be honest with all of you. The clown thingisn’t coming together. I’ve got an idea but I haven’t been able to focus on it enough. My attention’s been split a couple of ways with that big pitch document I told you about and a few other things I can’t tell you about (not yet, anyway). Plus, while you’re reading this, there’s a good chance I’m in the twisty line of cars at the Del Mar Fairgrounds while my lovely partner gets her second shot.

Have you gotten your shots? Faster we all get ‘em, the faster we get to an actual herd immunity. Which means faster we get back to Writers Coffeehouses, conventions, book signings, book clubs… all those things where we get to meet face to face. Get vaxxed!

Anyway. No clowns. We’re putting that one on the back burner.

For now, I’ve got another question from Tantilloon, who decided to push their luck and see what other bits of advice I might have. It’s a bit of a submitting/ publishing question… but it also isn’t.

“I’ve created some drawings, maps, and renderings of things from the story. Do you think these supplemental materials add value when trying to find an agent?”

This is the main question, although Tantilloon also brought up blogs and playlists. And it’s one of those questions that has the answer in it. Which makes it great for me on days like this where I’m a bit behind.

Really, all of this boils down to “supplementary material.” It’s stuff that, well, supplements the work. Stating the obvious, yeah, but it’s one of those things where I think it’s important to make the distinction. Supplemental material, pretty much by definition, is separate material that adds to my work. But it can do this in a couple of different ways…

First off, it’s really common—I’m tempted to say it’s standard—that we create more than we put into a manuscript. We know details about characters that never get used. We write out whole scenes that get cut. We have diagrams in our head showing where and when and how things happen. This is a normal part of the writing process, for all this background material to exist. And, as I mentioned above, for it not to be in the book. But its existence still adds to the book and enhances it.

For example, I scribbled out a bunch of base diagrams for Dead Moon. I knew how the Caretaker bases were laid out. I had three or four diagrams for Luna City—big overall ones and smaller ones that had details for the different streets. And these added to the story because it let me write about Osiris and Luna City as if they were real places.

Which brings me to the second kind of supplemental material. Sometimes this behind the scenes stuff I just mentioned (or other, original stuff) gets used for marketing purposes. Little added bonuses to tease people who haven’t read my book and please those who have. Because I think a lot of folks like seeing that other layer of things. To get a peek behind the curtain, or to get parts of the story from a slightly different point of view. And when it’s so easy to spread things across multiple media… why wouldn’t you? Lots of folks release free short stories involving the settings or characters of their books. Sylvain Neuvel did a fantastic (and very educational!) series of videos about rockets and the space race to promote his latest book, A History of What Comes Next. Hell, I called in a bunch of film favors and created some book trailers for the Ex-Heroes books (about four months before they moved to Broadway Paperbacks). I also made up a side-blog about the Kavach building and its residents for 14. And an early chapter that got cut from Paradox Bound became a digital bonus for a PageHabit promotion.

Important sub-note. If you’re actually a fan of my writing, there’s a good chance you haven’t heard of any of this. This stuff is great, but most of the time getting our bonus material seen takes just as much effort as getting our actual work seen.  Which really means my marketing plans were really more like cautionary tales.

And all of this brings us to the third type of supplemental material. I see… well, I don’t know if I should say “a lot,” but I definitely see a number of folks who view the supplemental stuff as part of the whole storytelling experience. They need this other material to understand the story. The readers will find hidden clues to the mystery if they check out those two or three blogs, more details in the lyrics from my playlists, and a better understanding of the nuances of my protagonists’ relationship if they sign up for the OnlyFans account I created.

The catch here is that what I’m describing is less a book and more of  a… a multi-media experience. Or cross-platform non-linear narrative. Whatever buzzphrase currently describes this kind of thing. Point is, it’s not a complete, contained book. Not if I have to go hereto understand the plot and there to make sense of their motivations and subscribe to that if I want Chapter 16 to make any sense whatsoever.

Y’see, Timmy, complete books are what agents represent and publishers buy. Not most of a book. Not 83% of a book but all the character arcs are right over there on a website I set up. If I’m submitting to an agent or an editor—especially as a first time writer—I need to have a coherent, contained manuscript. If this playlist is necessary to understand something in the book, then it needs to be part of the book.

And if I don’t need it… then it’s probably a marketing tool. Nothing wrong with that, but it means nobody needs to see it until after the book’s found a home somewhere. Maybe not for a while after that, even. Even for an agent, that’s real cart-before-the-horse stuff.  I’m talking about wedding venues and they haven’t even decided if they want to go on a first date.

“But… I mean, come on. Won’t they be glad to know I have a plan to market the book? It has to improve my odds a little!”

Look, think about it this way. A publisher’s either going to have their own plan to market the book (one thought up by their marketing and publicity people), in which case my plan’s very likely irrelevant to them. Or they’re going to be expecting me to take care of all the marketing and publicity myself, in which case it’s still irrelevant to them because I’d be doing it no matter what.

And I feel like I’m babbling now. So to end on a slightly happier note… here’s a picture of my friend Tammy dressed as Stealth for those book trailers I mentioned, They’re still up on YouTube if you go look.

Oh, also–this Sunday at 5:00 (Pacific) I’m doing an online interview with my friend Elena Taylor, talking about writing and publishing and whatever else you might have to ask. It’s completely free and open to everyone, just sign up to reserve a space and have your questions at the ready.

Next time, I may have a little worldbuilding tip for you. Or maybe I’ll be answering another question. Only one way to find out…

Until then, go write.

 Hey, remember when I said if you post questions in the comments I’d try to answer them?

Well, last week, Tantilloon asked,..

“Do you think it’s still possible to get a book published without any social media presence? Asking because I finished a manuscript. I’m just opposed to social media in general, so I’m sort of wondering if my book is DOA just because the idea of using something like Facebook is a deal breaker.”

Not word for word, but that was the thrust of their question. And questions get answers!

Okay, I’ve seen variations of this floating around the interwebs for a few years now, and it’s come up once or thrice at the Writers Coffeehouse. Y’know, back in the before-time. When we all met in person.

I’m getting my second shot next week. How about you?

Anyway…

This isn’t an easy yes or no question, but I’ll try my best. As always, this is based off my own experience, but I’m also considering what I know/have seen from other authors, things I’ve bounced off a few agents I know (including my own), and talking with some editors.

First, the answer depends a lot on if we’re talking about fiction or non-fiction. Overall, it definitely helps a non-fictionbook if I’ve got a good-sized social media presence. Simple reason why—if I’m writing a non-fiction book, the implication is I’m an expert in some field, and a strong social media following shows that people are interested in my expertise. Yes, it’s possible people are just following me because they’re interested in my novels even though I’m an expert in all behind-the-scenes, non-fiction things related to Rom Spaceknight, but the overall assumption is still going to be that a strong social media presence is a very big plus for a non-fiction book.

So a big following on Facebook, Twitter, Instagram, TikTok, or… I don’t know, is Tumblr even still a thing? A big social media following isn’t strictly necessary for a non-fiction book, but it’s definitely going to help if I’ve got one. And what counts as “big” is going to depend a lot on how niche my book is. If I’m writing a political book intended to reach half the country, I probably want a larger following than if I’ve written a book on, say, the psychology of Rom embodying the sci-fi trope of paranoia vs. trust.

If we’re talking about fiction, this is kind of flipped. Most agents and editors neither require nor expect a big social media following. They don’t. Honest. Because, realistically… why would I have one? I mean, sure, I’ve got family and friends, and maybe a dozen or so people follow me for my insightful takes on Rom, but that’s still only going to add up to what… fifty or sixty people? Those publishing folks are aware that one aspect of being an unknown author is being, well, unknown. Seriously, think about it. If I’m not a known entity, why would I possibly have an online following of a size that could notably affect book sales?

Plus, sad truth is… social media doesn’t sell a lot of books. Either partaking in it or advertising on it. It sells one or two, sure, and it lets the fans I already have know I’ve got a book coming out. But let’s be honest—you and I both get hit with promoted tweets and Facebook adsevery day. Well, okay, I deleted my Facebook account over a year ago. Instagram ads, then. Point is… we ignore them most of the time, don’t we? And we ignore that guy who’s always going “Hey, buy my book! Buy my book! Buy MYbook! Buy my BOOK! HEY! MY BOOK! BUY IT!”

It’s just not what most of us are on social media for, and publishers know this. Because they’re people too. And their business is selling books.

True story—almost exactly ten years ago Nathan Fillion tweeted a few times how much he loved the Ex-Heroes books. Seriously, he did. I think he had a little under two million followers at the time. So let’s just say a million people saw him say how much he loved the books. One million potential readers.

We barely saw a ripple in sales. The book sold a little more that quarter, but it was selling a little more every quarter. Even with a million sets of eyes, there wasn’t a big spike we could call “the Fillion Effect” or anything like that.

Now, in all fairness—a publisher usually wouldn’t be upset if I did have a few hundred thousand followers and I liked hanging out on social media. It does make getting the word out there a bit easier. But again, it’s not going to affect if they pick up my book or not, because it’s not really going to sell a lot of books.

And if it does affect how a publisher’s looking at my book… that’s a little bit of a red flag, in my opinion. If they’re that concerned with my social media, it might be a sign they’re expecting me to do all the marketing and publicity. And since social media doesn’t sell books (see above), that’s not really a winning strategy.

So, no. Absolute not necessary to have a social media account.

Now, let me toss out one last bit of advice that kind of applies either way…

Social media is about, well, being social. Honest interaction. When people interact with me on Twitter or Instagram or whatever’s coming next, they’re expecting to interact with me. Not my assistant. Not my sales plan (as mentioned above). Not my month of pre-scheduled posts. They just want a sense of… me. That’s why most of my Twitter and Instagram is about interacting with friends, toys, cats, and B-movies. Occasionally some tabletop games or politics (if I’m especially frustrated by something). And most people seem to like it. That’s just who I am, and I enjoy sharing the stuff I’m interested in and/or love. I’ve got friends who put up pet pics, some who play random games, some who like taking weird photos of the world or themselves. It’s whatever you enjoy doing, because that honest enjoyment shines through.

If someone’s not really into social media, if they don’t want to deal with that interaction or whatever level of responsibility they think it needs to be… fine. Don’t do it. Seriously. People will sense that insincerity, that I see this more as an obligation than an honest interaction. And they won’t be that into it. Better to honestly not be on social media than be on it in a dishonest, disinterested way.

One last thing, which ties back to that insincerity. Let’s say I decide I don’t want to leave anything to chance. If a big follower count only increases my odds of getting picked up by 0.83%, I’ll still take what I can get! In this scenario, it might be tempting to do a lot of things in an attempt to artificially boost my follower count. Following back everyone who follows me, for example, trying to jump on whatever trend I can, or maybe even paying for likes and followers.

Editors and agents can spot this stuff just like you and I can. Again, they’re people. A lot of them have social media accounts of their own. And if they see I’ve got 50,000 followers but I’m following 49,892 people… well, they’re going to have a good sense of how wide my reach really is.

But again… it doesn’t really matter for a fiction book.

Anyway… regular post on Thursday. Clowns and true love. See you then.

I had a conversation with an acquaintance of mine just after the New Year. They’d been offered a contract for their manuscript but were getting some iffy vibes from the  publisher. I talked with them about it for a bit and pointed out, yeah, there were a few good reasons for those iffy vibes.

What surprised me is that this acquaintance is a smart person, and I’ve talked with them a few times about writing and publishing. But combining the excitement of getting accepted with some potentially confusing terminology and, well… I can see where it’d be easy to get caught up in things. And maybe a little confused.

So I figured, hey, let’s take a minute or three and just talk publishing terms. These are things you may have heard or seen tossed about, but nobody ever explained them in any sort of depth. And they’re good things to understand if I want writing to be some level of career. Especially a full-time one.

Also, before anyone rushes to make angry points below, this is about definitions, not “which one is better.” If you want to have that argument, I’m sure there’s someone else out there who’d be pleased to go at it with you, no matter what view you take.

Let’s start with the basics. Traditional publishing is when somebody offers me money for certain rights to my story, often for a set period of time. By rights we generally mean the print rights, ebook right, and nowadays audiobook rights are very common, too. Anything more than that may be getting a bit sketchy (why does a book publisher need movie rights?). Again, publisher’s getting certain rights, and the author’s getting money for those rights—that’s textbook traditional publishing right there.

Because they’re getting these rights, the publisher’s taking on all the responsibilities. They’re going to take care of editing, copyediting, layouts, cover art, the actual production and distribution, marketing, publicity, and so on. A good publisher is probably going to involve me in all this, but it is theirs at this point (they paid for it) and it’s ultimately all up to them. We could talk for hours about different people’s experiences—good and bad—past that, but I think for now that’s a good basic way to look at it.

Let’s talk about that payment. This is something I think some people get confused about a lot, and there are some folks who take advantage of that confusion. For the purposes of this discussion, all the money I make off a traditional publishing deal is going to be in the form of royalties. They’re a percentage of the money the book makes. Usually not a very large percentage, true, but as I just mentioned, I have no responsibility here. Someone else is doing all the work and paying for everything. So don’t be shocked or angry when you hear that percentage is usually going to be a single-digit number.

Some quick math. Let’s say I’m getting a 5% royalty rate. My book sells for $20. The publisher sells 5000 copies to bookstores and other retailers across the country. That’s 5000 x $20 = $100,000, and my cut of that would be $5000. Make sense?

”But hang on,” says Wakko, “I thought they bought the rights. Where’s that money? Where’s my advance?”

Now… here’s where it might get a bit confusing.

If you’ve ever worked for a small company, you may have been able to ask your boss for an advance on your paycheck. Give me a hundred bucks now, take it out of my check then. When we talk about an advance in publishing, it’s the same thing. The publisher’s giving me some of my royalties before the book’s actually sold any copies. It’s kind of a show of faith—they think the book will sell XXX copies, so they’re giving me X right up front.

To build off the above example, let’s say the publisher gave me an $8000 dollar advance. When that first wave of royalties come around, I’d get nothing—but only because they already gave it to me. I got that $5000 in the advance (plus another $3000). When the book’s made me that full $8000, we say it’s earned out its advance, and from this point on the royalty checks will go straight to me.

Also, no matter what you may have heard… publishers don’t demand the advance back if my book doesn’t earn out. Seriously, it’s a non issue. If we dug into the very, very rare cases where this happened, we’d find something else had happened to make the publisher ask for their money back. The contract had been broken somehow or something had happened to make publishing the book a business/ethics problem. So it’s not so much asking for the advance back as it is canceling the whole deal.

One other thing worth keeping in mind. I’ve seen a few publishers be a bit… let’s politely say disingenuous by suggesting not giving advances is better for me, the author, because I’ll start getting royalties immediately! But here’s the thing to remember—advances are royalties. They’re royalties I’m getting before the book earns any money. How could anything be more immediate than that? If I gave you the choice of eating cake now or waiting until we decide to bake a cake… what’s the quickest way for you to get cake?

Wow, said a lot more there than I planned to. Anyway, moving on…

The next thing you’ve probably heard of is self-publishing. Sometimes this gets referred to as independent/ indie publishing, but I’ve got to admit that always feels like a bit of sleight of hand to me. Usually when people talk about indie publishing, they’re talking about smaller publishing houses that aren’t connected to the Big Five (I think it’s still the Big Five for a few more weeks, yes?). So when people lean into this… I mean, they’re technically correct, but it feels like they’re just trying to avoid saying they’re self-published.

As the name implies, self-publishing means I’m doing everything myself. I’m writing the book, but I’m also editing and copyediting the text. And I’m in charge of layouts, cover design, cover art, distribution, marketing, publicity, all of it. Because, well, I’m the publisher. This also means I’m sinking more time and money into the publishing side, since I either need to learn how to do all these things or pay somebody to do them. Also means no advances because, y’know, who’d pay them? But it does mean a more sizable chunk of the profits, and successful self-pubbers can make some serious cash. If they’re successful.

Now, this brings me to a slightly newer term (relatively speaking). Over the past few years you may have heard of hybrid authors. This is when an author has some books that are traditionally published and other books that are self-published. Doing both things = hybrid. Get it?

The idea of a hybrid author was pretty much unheard of for ages. You were solidly one or the other and that was it. But times have changed, openings and opportunities have appeared, and lots of authors do this now. Some do it with new material. Some (like me) do it with older works that have reverted back to them. Yes, I too am one of these hybrids we’re speaking of.

Please note this doesn’t change anything I’ve mentioned above. The hybrid author tag is cool, but that’s all it is—a cool label. I’m still traditionally publishing just as it’s described above, and I’m also self publishing just as it’s described above.

Okay, two more things I want to mention…

First is a vanity press. You may have heard this one before. A vanity press isn’t so much a publisher as a printer that overpromises. Or, y’know, a scam that takes advantage of aspiring authors. They offer “publication,” but the author pays for the editing, copyediting, layout, cover design, cover art. distribution, marketing… hey, this list sounds familiar, doesn’t it? It’s all that stuff I’d have to pay for if I was self-publishing. But by going through a vanity press I get to… share the money with them? So, I pay for everything and they still take a cut of the profits. Sometimes as their percentage of the royalties, sometimes as payment for actually producing the book… which, again, I’m paying for. So sure, you can have a hardcover edition—they’re only $11.23 apiece and we need you to make a minimum order of 500 copies.

Here’s a much better deal. Self-publish your book and just send me a cut of the profits. I mean, if you’re going to give money to somebody for no reason, why not? I promise to spend it all on rum and toy robots. See? Don’t you feel better about that already?

Anyway…

One giveaway is that vanity presses will take pretty much any manuscript they get. Sci-fi romance? Accepted. Historical fantasy? Accepted. Deranged conspiracy theories written in crayon on a placemat? So accepted! They’re not making any actual investment, so there’s no risk for them. If my book fails, it fails. Nothing to them. They already got paid. Again… by me.

Now, I thought those last two were worth mentioning because my acquaintance up above told me they’d recently heard the term hybrid publisher, which was new to me. And after they explained the contract to me, I did a little more digging and educated myself a bit. Which is tough, though, since hybrid publishing doesn’t really have any set yardsticks. And this is where it gets a bit tricky…

One thing most accounts agree on is that hybrid publishers charge the author. Depending on which press I’m looking at, they might charge for editing, copyediting, layout, cover design, cover art, distribution, marketing, and HEY! This is that same list of publishing requirements. Again. So again, I have to ask why am I paying someone else to do this if I’m not getting all the profits? If I’m paying, I’m the publisher, right?

Now, a defense I saw of a few hybrid presses is that they’re different from a vanity press in that they don’t take everyone. They curate their list just like a traditional publisher would. And I think that’s cool and generally good business, but… well, I mean, if you think about it, vanity presses don’t accept a lot of people. My dad’s never been accepted by a vanity press. Neither has my niece. A vanity press only takes advantage of the people it accepts, so if my main defense is that I don’t accept everyone… I mean, isn’t that like saying there are lots of people the Golden State Killer didn’t murder?

To be clear, I’m not saying that all hybrid publishers are a scam. I can’t because, as I mentioned, there’s no yardsticks. They all have different practices and guidelines. But I get very leery any time a publisher starts asking for money. Because the minute I’m paying for things or I’m doing a large share of the work, that sounds a lot like self publishing to me. And if I’m self publishing… why is someone else getting a cut?

Unless of course, it’s me. And you’re sending me money for rum and toy robots. 

So anyway… there’s some terms for you. Some of you may have known a lot of this already, but if you’re somebody who didn’t I hope this might help a bit next time you’re making decisions. Or just considering things.

Next time… I think we really need to talk about Cloverfield. Specifically, about this journal I was keeping while the monster attacked the city.

Until then, go write.