February 3, 2025 / 3 Comments

Weird Decisions and Publishing Math

A few folks on Bluesky recently asked about -14- and why it’s not available in paperback. As I’ve said once or thrice before, it’s a whole weird confluence of things all piling up on this one book, and it’s not easy to explain in a handful of social media posts. Especially when you know somebody’ll jump in halfway through to say “Well, have you considered trying…”

So I figured, what the heck. Bonus blog post.

First, before you read any further here, please go read this post about book publishing. Also, while I’m thinking about it, go read through the FAQ, too. Punishment will me meted out if you ask a question/ make a statement regarding any of this that’s already been covered.

So, first off, let’s have a general talk about numbers.

Whenever a publisher considers a book, one of the main questions they ask is “how many copies of this do we think we can sell?” That’s not shocking, right? They actually have teams that sit down and try to figure this out based off the book itself, but also the author, past performance (if any), market trends, and so on. This is also one of the numbers they use when calculating advances. They’re only expecting XXX sales total, so they’ll offer an advance of X that makes sure they at least break even.

This all makes sense, yes?

Now, these numbers also matter when a publisher decides to pick up a book that’s been previously published—either by another traditional press or self-published. If I tell them my book’s only sold eleven copies in the past year… well, I’m not exactly making a great case for them to re-publish it. Why would they pick up a book that doesn’t sell?

But by the same token, they also don’t want a book that’s sold too many copies. Y’see, Timmy, if all the research numbers say my book’s going to sell 50,000 copies, but I tell them it’s already sold 45,000… well, hang on. How many should they really expect to sell now? We’re pretty much saying 90% of the potential audience already has the book. Sure, there’s wiggle room in there, but… it kind of sounds like this book’s sold all the copies it’s going to sell, yes?

Hopefully this also makes sense. I’m not asking you to like it. But from a business point of view—and publishing is a business—you should see why someone would think this way, yes?

Okay, so, with all that in mind… let’s talk about -14-.

14- started out at a small, traditional press. I feel safe saying it was one of the most (if not the most) successful books they had. By a significant margin. I’m pretty sure it was a factor in the original owner selling off the whole press to a group who put some, politely, less-experienced people in charge.

After maybe two years of fairly questionable decisions on all fronts, the new owners decided to take it up a notch and stop publishing physical books. Y’see, they ran the math and realized physical books had the smallest profit margin, so only putting out ebooks/ audio books meant more profits. For them. Theoretically. If you know the publisher I’m talking about, you may recall this caused a bit of discourse for a few days.

I will take a moment to point out the publisher was 100% in their legal rights to do this. It was an incredibly stupid decision in so many ways (again, one in a long chain) and all of the many, many authors they’d signed over the past two years were very rightfully furious. But it was absolutely the publisher’s stupid decision to make.

And while -14- was one of the very few books they kept in physical print… they also stopped pushing it. Because, y’know, profit margins. They had a loose distribution deal with a larger house they let kind of wither away. People would try to order the book from their local bookstore or Amazon and be told there weren’t any copies available. When the contract ended and I got the rights back, the publisher told me they had almost 250 copies just sitting in their warehouse. No, seriously.

Okay, so I’ve got the rights back now! Super-easy to find another publisher who wants this book, right?

Well… remember that math?

Y’see, even though it’d been effectively out of print for almost two years at this point, with ebook and audio -14- was selling phenomenally well, even seven years after it’d been released. Like, I’m pretty sure 99.5% of the people reading this would be seriously jealous of the royalty checks -14- was still getting from Audible when their contract ran out a few years ago. And your heads would explode if I told you what they offered me to renew that contract for another ten years.

But other publishers looked at that and said… oh. So it’s already sold that many copies? Hmmmmm…

Hang on, my agent and I said. There’s still a huge market for the print book, though. I’m constantly getting requests from folks who want to own a physical copy of it.

At which point the publisher would usually ask how many physical copies it was selling under the old publisher, before their rights expired, and we’d have to say “Well… none. For a couple of years.”

And that’s where we were kind of stuck. Because, yeah, it makes absolutely no sense that a publisher would stop selling copies of their most successful book. None. So the real answer has to be that the book has run its course and doesn’t actually sell.

Despite all the sales it’s still racking up to this day.

Does this mean -14- is doomed to never be in print again? Maybe? It all comes down to something changing that math and pushing that number higher. If my profile radically increased for some reason or the book got notably more popular. Heck, if someone announced a Netflix series tomorrow there’d probably be publishers fighting over it.

But right at this moment, for the foreseeable future… we’re probably not going to see it.

Sorry.

December 9, 2021 / 3 Comments

Two Rights Don’t Make…

Jeeez, it’s been so long. You’ve both been very patient.

I got a question a few weeks back about using the world of my books in a game setting. Not, like, a question from Blizzard or Bethesdaor something. Just someone running a tabletop campaign who (very graciously) asked my permission to use a bunch of these elements I’ve created in the game they were playing.

And this put me in such an odd spot I didn’t respond to it for a while. The more I thought about the answer, the bigger and more sprawling (and apologetic) it became. And then there was a semi-related question that came up while I was blathering away at the Writer’s Coffeehouse for SDCC, which reminded me I’d never answered it here.

So… let’s talk about rights a little bit. This is one of those terms that doesn’t get discussed a lot. Well, not in the correct way, I think. I’ve seen a couple people get screwed over because they didn’t realize what they were giving up and/or who they were giving it up to.

Also, to be clear, I’m just going to talk about what rights are. If any of you want to talk about how much rights cost or how long they should be held, that’s a different conversation, and not quite relevant to all this. For now, just defining rights and a little bit on how they move around

The easiest way to think of rights is that they’re legal permissions. I’ve created something (for our purposes, a long story of characters and events) and I can give, sell, or rent out (so to speak) all the assorted rights to this story. You’ve probably heard of some like First North American Publishing Rights. This means the person who has those rights is (surprise) the person who gets to legally publish the story for the first time in North America. My agent likes to talk about foreign-language rights a lot—German rights, Spanish rights, Thai rights. That means who gets to tell my story in those languages. And we all love to talk about movie rights, television rights, and action figure rights.

You might’ve chuckled at that last bit, but it’s worth mentioning. The number of rights is pretty much infinite, because there’s a near-infinite number of things that can be done with my story. It can be turned into a hardcover book or a Portuguese eBook. It can be a French stage play or a Russian movie or an episodic Korean podcast with a dozen voice actors. It can be adapted into a comic book or a video game or a line of collectible stickers. It’s sort of like, well, Rule 34. If I can imagine a right, that right exists. Because I own ALL the rights to my work, no matter how bizarre or absurd they are. I still hold all the collectible blind bag phone charm rights to the Ex-Heroesseries and you’d better believe nobody’s getting those cheap.

Also, remember when I mentioned renting some of my rights up above? That’s what an option is. If someone can’t afford to buy the rights (or maybe doesn’t want to commit that much at the moment), they may option them. It means they get to act like they own the rights, but there are certain limitations and a very strict time limit.

This is one of the reasons contracts tend to be long. We want to be very specific about what rights the writer’s giving up and what the other party’s getting (and for how long). F’r example, let’s say I’m making a deal with a company for the audiobook rights to a book. If I just say they get all audio rights, there’s a strong argument that I’ve also just included podcasts and live audio streams and maybe even recordings of performances. Yeah, if someone finally decided to make that stage musical of The Eerie Adventures of the Lycanthrope Robinson Crusoe, a good lawyer could argue that those folks couldn’t release an album because this other company has allthe audio rights.

So rights get divided up and different groups get permission to do different things with my story. For example (again), right now there’s at least eight entities (probably closer to a dozen, but eight off the top of my head) who all legally have different rights to my book 14. Some have them for a few more months, some have them for years, one has them for more than a decade. And it takes my agent a bit of work to make sure there are no overlaps, or that things are very specific when there are.

Make sense so far?

This brings us back around to that original tabletop game question. Which was, if you remember, about getting permissions. Sound familiar? So this moves us into tricksy legal grounds. Because this is a discussion about gaming rights and also (looking at the original question) streaming rights. And there’s a good chance (in this specific case, a really solid chance) these rights are already tied up. Someone else has them, which means I legally cannot say “yeah, sure, go for it,” because I’m not the person who can give those permissions anymore.

And I know some of you might say “No, no, Pete, this is just a casual game between friends. We don’t need to be this serious about it.” Which I absolutely get. Seriously, I do. Believe me, I used to work stuff from books into my games all the time. But this is one of the weird downsides of our modern world. It’s fairly easy to reach me (or any other creative person you admire), but it puts us in the weird position of having to respond in writing. And we all know what it means when something’s in writing.

Which is why some writers often don’t answer or give a very definitive nowhen someone asks about things like this. It puts us in a potentially bad position. There’s a lot of deals and contracts out there, lots of rights changing hands, and me (or someone else) putting something in writing that contradicts any of that long contract could be a real headache for me. Or for you. Or maybe for that new deal my agent’s been trying to put together that was going to cover my mortgage this spring. Somebody stumbles across that Twitch channel or YouTube video and suddenly, hey, why are these people saying they’ve got permission to do this? I thought these rights were available?

Which is why a lot of folks—including me—tend to be a bit cold when people message us about this stuff. Because there’s business stuff going on that we might not be able to talk about, but we legally need to respect.

And two quick notes—first, don’t take this to mean you can do whatever you want with someone else’s material as long as you don’t ask. Not what I’m saying here and you know it, so don’t try to use that as justification—to someone else or to yourself.

Second—the simple truth is almost every writer I know loves to hear they inspired people this way. That people want to play in their worlds, literally or figuratively. They’d want you to have that fun. Just because you can’t say anything in writing doesn’t mean you can’t tell them in person (as we creep closer to having public events again).

And that’s some quick facts and thoughts about rights.

Oh, shameless plus in case you missed it. Yesterday we had a cover reveal for my new book, The Broken Room. Out everywhere in just a little over two months, and I’d really appreciate it if you stopped by your friendly local bookstore and pre-ordered a copy. They’d appreciate it too.

Next time… well, there was another question I got at the Coffeehouse that I’d like to answer a little better than I did there.

Until then, go write.

Seriously, the holidays are coming up and you know you’re probably not getting any writing done then. So write now.

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