February 3, 2025 / 3 Comments

Weird Decisions and Publishing Math

A few folks on Bluesky recently asked about -14- and why it’s not available in paperback. As I’ve said once or thrice before, it’s a whole weird confluence of things all piling up on this one book, and it’s not easy to explain in a handful of social media posts. Especially when you know somebody’ll jump in halfway through to say “Well, have you considered trying…”

So I figured, what the heck. Bonus blog post.

First, before you read any further here, please go read this post about book publishing. Also, while I’m thinking about it, go read through the FAQ, too. Punishment will me meted out if you ask a question/ make a statement regarding any of this that’s already been covered.

So, first off, let’s have a general talk about numbers.

Whenever a publisher considers a book, one of the main questions they ask is “how many copies of this do we think we can sell?” That’s not shocking, right? They actually have teams that sit down and try to figure this out based off the book itself, but also the author, past performance (if any), market trends, and so on. This is also one of the numbers they use when calculating advances. They’re only expecting XXX sales total, so they’ll offer an advance of X that makes sure they at least break even.

This all makes sense, yes?

Now, these numbers also matter when a publisher decides to pick up a book that’s been previously published—either by another traditional press or self-published. If I tell them my book’s only sold eleven copies in the past year… well, I’m not exactly making a great case for them to re-publish it. Why would they pick up a book that doesn’t sell?

But by the same token, they also don’t want a book that’s sold too many copies. Y’see, Timmy, if all the research numbers say my book’s going to sell 50,000 copies, but I tell them it’s already sold 45,000… well, hang on. How many should they really expect to sell now? We’re pretty much saying 90% of the potential audience already has the book. Sure, there’s wiggle room in there, but… it kind of sounds like this book’s sold all the copies it’s going to sell, yes?

Hopefully this also makes sense. I’m not asking you to like it. But from a business point of view—and publishing is a business—you should see why someone would think this way, yes?

Okay, so, with all that in mind… let’s talk about -14-.

14- started out at a small, traditional press. I feel safe saying it was one of the most (if not the most) successful books they had. By a significant margin. I’m pretty sure it was a factor in the original owner selling off the whole press to a group who put some, politely, less-experienced people in charge.

After maybe two years of fairly questionable decisions on all fronts, the new owners decided to take it up a notch and stop publishing physical books. Y’see, they ran the math and realized physical books had the smallest profit margin, so only putting out ebooks/ audio books meant more profits. For them. Theoretically. If you know the publisher I’m talking about, you may recall this caused a bit of discourse for a few days.

I will take a moment to point out the publisher was 100% in their legal rights to do this. It was an incredibly stupid decision in so many ways (again, one in a long chain) and all of the many, many authors they’d signed over the past two years were very rightfully furious. But it was absolutely the publisher’s stupid decision to make.

And while -14- was one of the very few books they kept in physical print… they also stopped pushing it. Because, y’know, profit margins. They had a loose distribution deal with a larger house they let kind of wither away. People would try to order the book from their local bookstore or Amazon and be told there weren’t any copies available. When the contract ended and I got the rights back, the publisher told me they had almost 250 copies just sitting in their warehouse. No, seriously.

Okay, so I’ve got the rights back now! Super-easy to find another publisher who wants this book, right?

Well… remember that math?

Y’see, even though it’d been effectively out of print for almost two years at this point, with ebook and audio -14- was selling phenomenally well, even seven years after it’d been released. Like, I’m pretty sure 99.5% of the people reading this would be seriously jealous of the royalty checks -14- was still getting from Audible when their contract ran out a few years ago. And your heads would explode if I told you what they offered me to renew that contract for another ten years.

But other publishers looked at that and said… oh. So it’s already sold that many copies? Hmmmmm…

Hang on, my agent and I said. There’s still a huge market for the print book, though. I’m constantly getting requests from folks who want to own a physical copy of it.

At which point the publisher would usually ask how many physical copies it was selling under the old publisher, before their rights expired, and we’d have to say “Well… none. For a couple of years.”

And that’s where we were kind of stuck. Because, yeah, it makes absolutely no sense that a publisher would stop selling copies of their most successful book. None. So the real answer has to be that the book has run its course and doesn’t actually sell.

Despite all the sales it’s still racking up to this day.

Does this mean -14- is doomed to never be in print again? Maybe? It all comes down to something changing that math and pushing that number higher. If my profile radically increased for some reason or the book got notably more popular. Heck, if someone announced a Netflix series tomorrow there’d probably be publishers fighting over it.

But right at this moment, for the foreseeable future… we’re probably not going to see it.

Sorry.

May 24, 2022 / 9 Comments

It Was Ten Years Ago Today…

And now, one of those quick commemorative posts! Yeah, I know I owe you all a month or so of real posts. I haven’t forgotten. Sorry this has continued to be shoved down the priority list.

Did you know it was ten years ago today that Crypticon 2012 opened in Seattle?

Yeah, I know Crypticon 2022 just ended yesterday. Calendars are funny.

Did you also know I also released a new book at said Crypticon?

The year before I‘d pitched my publisher a zombies on the moon story, but he’d just bought a zombies in space book and didn’t want to do two right on top of each other. So I pitched this other half-formed mystery/ sci-fi/ horror idea I’d been kicking around. He said sure, go for it. I wrote it, he read it, told me it was one of his favorite things he ever seen. He absolutely loved it.

He then also warned me that every book he’d ever picked up that he absolutely, completely loved had bombed. Sooooooo… I should be prepared.

It was supposed to come out in June of 2012, but as a surprise the publisher got twenty copies (maaaybe twenty four???) printed up for Crypticon, where a bunch of the press’s authors were going to be (including Craig diLouie, Jessica Meigs, Timothy Long, Eloise Knapp, and more)

I gave one of those first copies to Kelly Young of Strange Aeons Magazine (and podcast) who was also at Crypticon because I was pretty sure he’d like it. Sold all of them that weekend (except for one I kept for myself). And then the book came out on Amazon and Audible (let’s throw some more thanks to Ray Porter) and, much to everyone’s surprise—me more than anyone else—it turned out to be somewhat popular. So in so many ways this is also the ten year anniversary of when my life turned around, I clawed my way out of poverty, and realized I could make a living telling weird little stories.

Happy tenth birthday to ~14~ , my weird little novel that could. And so many, many thanks to all of you who found it, told some friends about it, and wrote kind reviews about it.

September 29, 2020 / 2 Comments

Book Smart

A question I tend to get a lot is “when will X be available in paperback?” It comes up so often it’s in the FAQ. But, in all fairness, I’ve kinda brushed over the answer past saying “not in the foreseeable future.” Because the full answer’s big and unwieldy and some folks always want to complain about format. So it’s easier to just say “not in the foreseeable future.”

And I get why this is probably confusing to some people. Aren’t we living in a golden age of self publishing? It’s easier than ever, right? If nobody else is going to put these books out, why don’t I just do it myself?

Since I’m kind of at a key point right now—with Terminus just out in ebook a few weeks ago, The Eerie Adventures of the Lycanthrope Robinson Crusoe coming back in just a few weeks—I thought it might be a good time to finally explain why there aren’t physical editions for any of these.

Although… okay, thinking about it, this may need a bit more explanation. Which could be kind of dry and boring. Let’s try it like this…

Why didn’t you just put out these books ages ago?

All of the books I’ve been releasing under the Kavach Press banner originally started with traditional publishers, so I didn’t have the rights to put out anything. Crusoe and -14- both started at Permuted Press. Dead Moon and Terminus had exclusive deals with Audible (explained, again, in the FAQ). Now that they’re back in my hands, I’m putting them out as I’m able.

But how did you get the rights away from the publishers?

Well, in all of these cases it was just written into the contract. In the case of Permuted, it was just X number of years go by and all the rights revert back to me. In the case of Audible, they only had the audiobook rights, but part of the contract guaranteed they’d get to be the exclusive distributor of the book for six months, and then I’d be free to do what I wanted with the other rights (ebook rights, paperback rights, foreign rights, and so on)

No, I heard publishers never do anything fair. How’d you really do it?

That was it. Really. It’s not that unusual a thing to have reversion clauses in book contracts.

I think the disbelief here comes from two issues. One is that some folks take their specific, unique interaction with a specific publisher and then extrapolate that this is what it’s like for all authors with allbooks at all publishers. And like most things on the internet, the worst-case scenario is the one most people point at.

Second (somewhat related to the first) is for a while there were a few folks who built up a nice little industry around the idea of hating/fearing traditional publishers. They’d point to all those worst-case scenario contracts, yell about gatekeepers, and hey if you want to see what those idiot dinosaurs turned down you should check out my book for just $2.99! Oh no, there are caravans of traditional publishers coming and we have to build a wall to keep them out! But don’t worry—the Big Five will pay for the wall!

Am I saying all publishers are noble and true and care about nothing but the art? No, of course not. They’re running a business, and the business aspects of deals are always going to be important to them . But reversion contracts are still normal. Any decent agent will insist on them. Any decent publisher won’t have a problem with them.

Okay, but now you can just self publish them all, right?
Well, yes and no. I can legally, yes, but as I’ve mentioned to folks a few times, the often-ignored part of self-publishing is it means I’m the publisher. I’m in charge of cover art, layouts, blurbs, marketing, publicity, all of it. And I just… I don’t want to do any of this. I think it’s fantastic that some people can do this. I’ve got a lot of friends who do. But it’s not for me. I’m a writer, not a publisher.

So I’m putting the ebooks out. With some help from some friends and a bit of money for covers. And that’s pretty much it. Because I want to spend my time writing, not publishing.

Well if that’s the case why didn’t you just stay with the original publishers?

As far as Dead Moon and Terminus go, the original publisher doesn’t do ebooks or print books. And, again, they were never going to. In that case it’s less “the rights reverted” and more “the rights freed up.”

As for Permuted… without going into too many specifics, I ended up having some issues with both publishers (the company was sold a few years back, so I’m talking about the original and the new owners) and the new directions they took Permuted. Long story very short, I wasn’t comfortable doing business with them. When I got the chance to get my rights back, I took it.

Fair enough. But self-publishing on Amazon is so easy! Why not just have them make paperbacks?
It’s easy to do, yeah. It’s not easy to do it well. Kindle books are easy because there’s a basic, minimum amount of formatting—most of it’s adjusted by the individual reader on their chosen reading device. Print books, however, need everything locked down. Page layout. Chapter breaks. Blank pages. Paper choices, Spine layout. Again, much more publishing-work, not writing-work. Plus, as I’ve mentioned before, there’s an inherent cost to these books. It’s harder to make money, which makes them harder to justify.

Well, they’re hard to justify for a couple reasons.

Which means…?
Look, Amazon is a huge part of the ebook market. Depending on who you ask, anywhere from 2/3 to 3/4 of it. It’s difficult to do anything with ebooks even semi-successfully without using Amazon.

That’s not true of paperbacks, though. We have lots and lots of paperback distributors all across the world—bookstores. And I happen to like bookstores. A lot. So I’m not going to compete with them by putting out paperbacks that are only available on Amazon. I’d rather take that hit and just not have physical books.

Aren’t bookstores dying anyway, though?
Actually, indie bookstores were doing fairly well, overall, before the pandemic. Even with the pandemic, a lot of them are still doing well (check out two of my favorites, Dark Delicacies and Mysterious Galaxy). It just comes down to the whole shopping locally thing. Do you want to put money into your community or into a corporation with a multibillionaire owner?

Yeah, these days it’s a tough call for all of us. It’s about how much money we have to spend and how much we want to make. But we all need to make that choice and do what we feel is right.

But what about all the money you’re missing out on?
In all fairness, it’s probably a small hit, and it’s more likely to cause fan ripples than financial ones. As I’ve mentioned before (quick, back to the FAQ) I tend to make most of my money in audio format anyway, and when you add in the extra expense behind a paperback copy, in the end I’d make very little money to please a few fans and annoy a lot of booksellers.

So, yes, I’m kinda like that guy offering to give up caviar for Lent or something like that (never been 100% clear how Lent works).

But what am I supposed to do? I hate audiobooks and ebooks! I want something for my shelf!

I am very sorry for that. I don’t like alienating fans, but sometimes this is just how things go on the business side of it. I know the Audible deal annoyed some folks, but it made a lot of other folks very happy. I think overall it made most people happy because Dead Moon and Terminus wouldn’t’ve been written if not for that deal. There’s always a chance that somewhere down the road some things will change and some (or all) of these books will be available in physical form. Maybe paperback, maybe even hardcover. But I’m afraid for now…

It’s not in the foreseeable future.

July 7, 2020 / 3 Comments

FAQ XV–Questions of the Plague Months

Normally I try to update the FAQ every six months or so. Partly for you, partly for me. To be honest, it’s tough for me to keep track of all the stuff going on (and potentially going on) as far as sales, releases, formats, options, and adaptations. Even more so when you figure these past few months time has become less of an absolute, often slowing to a crawl and stretching on and on and on when in fact it’s only Wednesday.
And, well, that particular effect has really intensified, hasn’t it? With the global pandemic and possibly months at home, not to mention the looming threat of murder hornets, I think a lot of us have either completely lost track of time or become all-too-painfully aware of it. I know I spent pretty much all of March and maybe the first week of April doomsurfing. Like, all the time. I didn’t mean to, or really want to, but that’s how every day ended up going.

But even with all that, I figured it might be worth doing a quick catch-up. I mean, I think we’d all enjoy something happening pretty much how and when it’s supposed to, right? Something working the way it’s supposed to? Novel idea, right?

So here’s me scribbling up answers to some of the most common questions I’ve gotten lately. Then when people ask me those questions (again!)—or when their teacher says “hey, hunt down an author on social media and ask them a bunch of questions”—I can say “hey, check out the FAQ I’ve pinned all over the place!”
Or maybe I won’t say it, cause at this point… I mean, there’s a current FAQ pinned right at the top of the page, several older versions of it, this blog, and several dozen interviews floating around the web. Plus I wrote a bunch of books, and it’s kind of amazing how often the answers are in the books.

Do your research, people! Be the mad scientist you always wanted to be when you were little!

1) When are we going to see something new?
If all goes well, the ebook for Terminus should be out just in time for San Diego Comic Con. Hahahaaaaaaaaa… sad laugh. More on that below.

Terminus should hopefully be out as an ebook by the end of July, barring any weirdness. I’m also looking at bringing one or two other things (at least) to ebook that have been kinda out of wider circulation for a bit. I’d hoped to have them done about… well, now, but then, again, everything kinda collapsed and time ceased to have meaning.

Past that… I’m just finishing up a book that kinda came out of nowhere, fortunately at a time when I could devote a lot of attention to it. It probably would’ve gone faster, but… again,  doomsurfing. As you’re reading this, odds are my agent’s reading that.

And I’ve got a big idea I might be pitching him. Like, silly-wildly big. Maybe we’ll be talking more about that in another six or seven months.

2) So, wait, no paper version of Terminus?
No. There’s a couple of different reasons for it, and they involve assorted business and PR things I’d rather not get into (okay, fine, I’ll get into it). There’s still a chance both books may still become available if there’s a big demand for them (feel free to tell Crown Publishing you want to read them in print and would buy half a dozen copies), but for the moment Terminus (and Dead Moon) are only going to be ebook and audio. Sorry.

3) Could you explain the whole “Threshold” series?
Threshold is the umbrella label for the shared “cosmic horror” universe I unknowingly began eight years ago with 14. There are some books that form a more linear story, a “series” if you will, and some that stand alone. A lot of Marvel movies are part of the direct Avengers through-line, but some—like Guardians of the Galaxy Volume 2 or Thor: Ragnarok—are just set in the MCU. You can enjoy them without knowing a lot of the other movies (you’ll just catch a few more nods and references). Make sense?
And, yeah, this can make things a bit awkward sometimes. I know at points the marketing/publicity campaigns were pushing Thresholdas a pure, straightforward series (Book One, Book Two, etc), even though I’ve said many times that it isn’t, and I know a few readers went into some books with very different expectations. I apologize if that was you.
4) So how does Dead Moon fit into the Threshold series?
As it happens, I wrote a whole book explaining this called Dead Moon.  Also check out #3 up above.
5) Why did you do all these “Audible exclusives” ?
Well, first off, I did two. Arguably four, since they offered to release some previously-published, out-of-print stuff nobody was interested in anymore—The Eerie Adventures of the Lycanthrope Robinson Crusoe and a bunch of short stories we combined into Dead Men Can’t Complain, but really those aren’t even exclusives.
Second, there’s a very solid argument to be made that the majority of my fanbase is audiobook listeners. Audible knows this, too, and so when they heard about Dead Moon and Terminus they made me an extremely generous offer for exclusive rights, meaning both of them would be audiobook only for the first six months they were out and then I’d be free to do what I want with them.
Yes, I know it made some of you grind your teeth. I’m sorry if you’re not an audiobook listener (for whatever reason) and it left you out of the loop for a bit. My agent and I talked a lot about the pros and cons of doing things this way. In the end, I really wanted to tell these stories and this was the best way to do it. Again, I’m sorry if it put you in a bad spot.

6) Do you make more money if I buy one of your books in a certain format?

I know this sounds like an easy question, but there’s about a dozen conditionals to any answer I give.  Figure a huge chunk of each contract is just all the different terms and conditions for when and if and how people get paid.

For example… format matters, sure, but so does whereyou bought the book.  And when.  And how many people bought it before you. And if it was on sale. And who was actually holding the sale.  And all of this changes in every contract.  What’s true for, say, Paradox Bound may not be true for Terminus.
TL;DR—just buy the format you like.
7) Do you have any plans to attend ########-Con?
Hahhahahaaaaa remember when this was a serious question?

Okay, in all fairness, I’m doing a lot of virtual-con stuff. I was “at” WonderConand as I write this I’m about to do some things with Denver Pop Culture Con, plus I’m doing one or two things for SDCC in a couple of weeks. Also worth noting that I’ve tried to take the Writers Coffeehouse virtual, so for the next few months you can try to find me there.

After that, well… hopefully next year will be a bit closer to what we think of as normal? Maybe? If you want to see me at your local con, let them know. Email them, tweet them, post on their Instagram account. Reach out and let your voice be heard.
8) When are you going to make a movie/ TV series/ graphic novel/ video game of your books?
So, when people ask this, there’s a basic misunderstanding of how Hollywood works.  I have pretty much zero influence on Netflix making a Threshold series or the Hallmark Channel doing a Lycanthrope Robinson Crusoe movie. When we see a film adaptation or TV series, it means the studio went to the writer, not the other way around. I mean, if it was just about writers saying “hey, make this into a movie,” wouldn’t most books be adapted by now? Everybody’d be doing it.  

9) Well, is there anything we can do to help?
Buying books is the best step. Talking about them is a close second. Hollywood likes to see big sales numbers and interest.  Producers/ directors/ actors all hear about this stuff the same way you do—online reviews, bestseller lists, social media. If #ParadoxBound or #Terminusstart trending on Twitter tomorrow, there’ll probably be a film deal within a week. Seriously. Try it.

One easy thing to help with this?  Don’t buy books from Amazon if you don’t absolutely have to. Write reviews there, sure, but Amazon sales figures don’t always get included in  bestsellers lists. Yeah, buying or pre-ordering from your local bookstore might cost a buck or two more, but it’s a purchase Hollywood’s much more likely to notice in the long run. Plus, now you’re one of those cool people supporting local businesses—and we need more people like that right now.
10) But wait… I heard you don’t like people talking about your books. Which is it?
I’m thrilled and amazed people talk about anything I wrote. Seriously. What I can’t stand are people who blurt out spoilers that can ruin the impact of these stories for other people. It’s why I avoid those questions in interviews, ignore them on Twitter, and why—where I can—I delete (or block) posts that reveal things from a book.
And not just my stories! You shouldn’t mess up other stories, either. Movies, TV—I’m just saying, if you enjoyed it spoiler-free, why not try to give other people a chance to enjoy it the same way? I still haven’t watched the finales of She-Ra or Game of Thrones, dammit! I’m looking forward to finally seeing Arya on the Iron Throne!
11) Is Ex-Isle the last Ex book?
Yeah, Ex-Tension is staying on that back burner for the moment.  Sorry.

The truth is, every series has a limited life. Book one always sells best, not as many people show up for book two, even less show up for book three, and so on. Not a lot of folks leap in on book five, y’know? Something could always happen to give the first book a boost (and all the other books after it) but they’re still all going to be on a near-constant downward slope heading for that big red line where things aren’t profitable. None of the Ex-Heroes books ever lost money (thank you all for that), but they were on that slope and when the publisher looked ahead to book six… well, hitting said line was pretty much unavoidable.
12) Have you considered a Kickstarter or a GoFundme?
Yeah, the answer’s still no, sorry. I love these books. I had tons of fun writing them. I’m still amazed there are so many fans who feel so passionately about them. But the math is pretty simple—if enough people were willing to pay for another book, the publisher would be willing to put out another book. And all the numbers say that’s just not the case.

Yeah, I know some of you might be willing to pay twice as much (or more) to see one more book, but I think we can all agree there’s at least as many people (probably more) who wouldn’t pay anything. And that’s the math again—it just doesn’t work out for this.

Another point to consider. I’ve already got a good idea what I’m working on… probably for the next two years at this point (that big idea I mentioned up top). Maybe even a little farther. But if I do a crowdfunded project, it means I have to schedule things under the assumption it’s going to succeed. Which means telling my publishers those other projects need to be put off and scheduled accordingly. Which leaves a six or seven month hole in my schedule when the Kickstarter flops. Which, again, all the math says is what’ll happen.

So again, no. Sorry.
13) Will you read my story and tell me what you think?
Short answer… no. 

Long answer… look, if I say yes to some folks, in the spirit of fairness I have to say yes to everyone. Now I’m spending most of my time reading and doing critiques instead of writing.  I don’t mean to sound mercenary, but… writing is how I pay my mortgage. So when someone asks me to read stuff, they’re asking me to give up a few hours of work. Plus, I do have this ranty writing blog sitting right, y’know, here with over a decade of advice and tips.

Also… some folks are lawsuit-crazy, and the bad ones ruin it for everyone else. Somebody shows me a piece of bland, generic fanfic and a few years from now they sue me for stealing their ideas. Yeah, I know how stupid that sounds, but I’ve actually been subpoenaed and deposed for lawsuits with less behind them than that. It’s why I’m verrrry leery when I get a long message along the lines of “You know what you should really do next with the people from 14…”  Heck, some writers respond with cease & desist orders when they get sent stuff like this.  

So the long answer also boils down to “no.” And if you send stuff without asking, I’ll delete it unread, just like spam mail.

14) What’s up with your Facebook page?
Ahhhhh, Facebook. Where we’re the consumer and the product. Just like Soylent Green.
Sad fact is, Facebook made it pretty much pointless for me to have a fan page there.  They altered their algorithms over the years and my posts gradually went from 70-85% engagement to barely scraping 10-15% most of the time. All so I’d pay to reach people who were already following me. And I won’t do for a few reasons, the main one being folks pretty solidly proved years ago that paying for views on Facebook actually decreases your reach. Seriously.
And, sure–it’s their site. They can run it however they like. And yeah they absolutely deserve to make money off it. I’m a progressive, but I still believe in (regulated) capitalism.
But then there’s all of Facebook’s side ventures. Collecting countless amounts of personal data. Deliberately spreading misinformation. Malicious social engineering. If you think I’m exaggerating, look up articles about how Facebook shaped perceptions or spread propaganda in Myanmaror Sri Lanka. And these aren’t fringe articles—they’re from major news sites.
So, yeah,  I deleted my Facebook account months ago (long overdue), which means the fan page there is cut loose with no administrator.
15) What about Twitter or Instagram?
I’m @PeterClines on both.  Fair warning–as some of you may have figured out, I’m progressive and I’m a bit more political on Twitter. Most Saturdays I also drink and live-tweet bad B-movies while building little toy soldiers so…  look, don’t say you didn’t know what you were getting into.
Instagram is probably the geekier of  my social medias.  How is that possible, you ask?  Well, there’s more little toy soldiers, LEGO, classic toys.  And cats.  Can’t have an Instagram account without cats. Sometimes these things mix.
Yeah, I know Instagram’s also owned by Facebook, but (for the moment) they’re not being quite so reprehensible over there.  So (also for the moment) I’ll still be there.

And I think that should answer about 90% of your questions, yes…?

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