A few weeks back I talked about things getting their genres mid-identified, and afterwards somebody asked an interesting follow up. Namely, how do we identify genres? What are the benchmarks? How do we decide if something’s sci-fi or a techo-thriller or a romance that just happens to be set in a sci-fi world?

I know this sounds like a simple question, but it isn’t. For a couple reasons. Which I shall go over now.

First and foremost thing to remember—I shouldn’t worry about genre while I’m writing. Genre’s really a marketing tool more than anything else, so it doesn’t have a lot of use on the creative/ artistic side of things. In fact, if I’m worrying a lot about the guidelines of a given genre while I’m writing, I may want to take a step back and make sure I’m not just trying to jump on a trend. In my experience… that doesn’t work out most of the time.

With that in mind… what even is genre? A great way to think of it is a compass (many thanks to Pierce Brown for this analogy). Genre points you in the general direction of things you’re looking for. You want to head south-west? Just keep going that way. You want to find horror novels? They’re all over there.And that leads us to another good way to think of it, maybe an even more relatable one. Where would my book get stocked in the bookstore? Don’t think about getting misshelved or getting featured on that best-sellers endcap. No excuses, no avoiding the question. Picture your favorite store and decide where would it be shelved in that store.

If I can’t answer this… I have a problem. Because this is how an agent’s going to try to sell my book. “It’s something new to go here.” Even if I’m just planning on self-publishing an ebook, Amazon’s going to want to know how to categorize it.

Let me tell you one last little story. My first published book was Ex-Heroes, which ended up becoming a series of books set in that world and all involving the same basic theme—superheroes fighting zombies in post-apocalyptic Los Angeles. When the series originally came out, it was through a small press that specialized in apocalyptic fiction, specifically zombie fiction. That was their niche, and they filled it perfectly. So they heavily emphasized the zombie/ post-apocalyptic aspects of the book in their publicity for it. That’s the direction their compass pointed.

Consider Twilight. It has vampires and werewolves and more than a few deaths… but it’s not a horror story. It barely counts as urban fantasy. The thing we’d emphasize in our elevator pitch is the high schooler who falls in love with a vampire. It’s a romance novel. Supernatural romance if we want to start focusing down.

And remember—there may be elements to my story that’d normally be immediate signs of one genre, but they don’t come up in that elevator pitch. That’s okay. I shouldn’t try to cram them in. Tamsyn Muir’s Gideon the Ninth has lots of raunchy jokes and a few spaceships, but I’d bet 99% of the people who’ve read it don’t think of it as a comedy or a sci-fi novel–their minds jump right to the necromancy and the murder mystery.

Well, in some beautiful, alternate world we all sheltered in place all through March and April, wore our masks for May, and now it’s perfectly safe for all of us to attend San Diego Comic Con next week! YAY!But in this world, alas, SDCC was cancelled because of folks who refused to do those things. There are still going to be some virtual events, though. I’m doing a panel on sci-fi writing next Friday at 4:00. I’m hoping to have a new Coffeehouse video up by then. And I’m also going to be doing a special Saturday Geekery, live-tweeting a few B-movie classics with some friends. You should come join us.

And all this means that next time, I may revisit and revise my list of top B-movie mistakes.

So until then, go write.

And, c’mon… wear your mask.