Category: 14

Running a little late with this one, sorry. This fall/ early winter’s going to be very chaotic for me.

Last month when I was guest-hosting the Coffeehouse, we talked a bit about word count. Not in the sense of making your word count, but what publishers are generally expecting from books in different genres. Should we be aiming for those points as we write? Or do we just write with the acknowledgment we may need to cut some later?

Since this is something I have some experience with—some very recent, in fact—I thought it was worth talking about a bit more. It’s one of those things where we’re going to dance a little bit between writing and publishing, going back and forth between the art and business sides of the line.

First off, let me be clear up front– you should always write the story you want to tell. Always. Don’t try to chase a trend or guess what some agent or editor might want to see. The thing they want to see is your story, as you wanted to tell it. That’s what gets attention—the story with all that passion and energy and excitement.

For example, let me talk about two of my books. One of them—the one you know—is -14-. It was a wild, crazy story that had been bubbling in my mind for a while. I wrote it out, tightened it up, polished it and sent off the to the small press publisher I was working with at the time. He absolutely loved it. Told me it was one of the best things that’d he’d ever received as a submission and offered me a contract pretty much right then and there.

The other book is the one we just sold last month. If you’re subscribed to the newsletter, it’s the one I’ve been calling TOS. Three different publishers wanted it. And they all loved it. All of them talked about how much the loved the story, the characters, the writing, how it was equally playful and fun and terrifying.

So, let’s be clear. In both cases, the editors/ publishers loved the book I wrote. These book sold because I wrote the book I wanted to write and people could see that passion and excitement in it.

Then… the business aspect of this sets in.

In the case of -14- the small press used print on demand, and that meant there were very solid costs that came come down to specific page counts. One line past this page and the book goes up by X. Go past this page and it goes up by 3X. And the publisher either has to absorb those costs (not great) or pass them on to the customer (also not great). So the publisher loved it, but we had to make some serious cuts just to make the book affordable. No way around it.

And with TOS… well, it’s a book that definitely leans into horror, and most horror books tend to lean on, well, the lean side. Yeah, there’s some big, beefy horror books out there, but two editors—the final two, in fact, who wanted it the most—both made it clear the book was going to have to lose some weight. One thought 20K. The other thought closer to 35K.

Yeah. Scary thought, isn’t it? Happy October!

As a slight aside, I think this is one of those things that makes people say “Big publishers will make you change everything about your book!” And on one hand, yeah, they’re absolutely asking me to change things. Kind of insisting on it, in fact. But they’re not just doing it at random. Remember, they bought my book because they like my book. Why else would they have bought it? But this is definitely a business vs. art thing.

Also please keep in mind—none of this is me saying we can ignore actual submission guidelines. If anything, this is kind of making that case. If somebody doesn’t want to see anything over 100K words and my manuscript’s currently at 135K… well, I’ve got some cutting to do if I want to submit to them.

Anyway…

All this brings me to an exercise I wanted to bounce off you, especially for those folk working on an early draft of a first novel (but it works for everyone, so don’t feel shy). I want you to imagine, right now, you open up your email and you’ve got an acceptance letter. That publisher you sent your book to likes it They love it! They want it, they want to sign you, it’s a done deal. There’s only one catch…

You need to cut 20,000 words out of the book. It has to be shorter. Maybe it’s a marketing thing, a financial thing, a random decision from someone higher up the food chain. But you must lose 20,000 words. They’re willing to sign that big contract with you today, but there’s no negotiation on that point. 20K gone before it can see print.

So, let’s open up our latest draft and take a long, hard look at it.

What can go?

No, come on. What can go? Do we really need all that description? Every one of of those funny dialogue exchange? All that banter? Does Phoebe need that little soliloquy about rediscovering the sanctity of life?

What really happens in that driving chapter? Yeah, Phoebe gets Dot caught up on everything, sure, but the reader already knows all of it. I’m just repeating information, having her re-tell it to Dot. And wouldn’t we probably assume she told her if they just got out of the car an hour and fifty miles later and Dot said “So that’s all of it?”

Do we need Wakko at all? No, seriously. What does Wakko do in this story? He makes some random comments, carries some stuff at one point, has a few funny lines, but does he actually affect the plot or Phoebe’s story in any way? Would anything at all change if we just cut him out altogether?

Be honest– would it? Think hard, because we have to cut 20K words.

I’ve already cut two full chapters out of TOS. Big, full chapters. One was near the end, and it was sort of a fun, pushing-the-conceit-of-the-book bit that also helped show how horribly wrong things had gone. One was closer to the beginning, and it played with another conceit while also… damn, it had one of my favorite passages in the book. One of those bits that was simple but also kind of deeply, under-your-skin creepy. And that might just be gone for good. It’s so situation-specific I’m not sure I could ever use it for anything else. But ultimately, that three-quarters of a page is the only reason this whole chapter exists. Everything else in it is kind of redundant.

So right there… almost 5000 words cut out of the 20K my editor’s asking for.

One more time, I’m not saying we should plan on this—again, write the book you want to write. But it’s worth thinking about. Because no matter who we’re writing for, we’re going to have to edit and tighten cut. That’s a basic part of the process.

And if I’m finding it really easy to cut something out… well, maybe that’s a sign it wasn’t needed in the first place.

Next time, I’d like to talk about that phaser rifle Chekov left on the bridge

Until then, go write.

A few folks on Bluesky recently asked about -14- and why it’s not available in paperback. As I’ve said once or thrice before, it’s a whole weird confluence of things all piling up on this one book, and it’s not easy to explain in a handful of social media posts. Especially when you know somebody’ll jump in halfway through to say “Well, have you considered trying…”

So I figured, what the heck. Bonus blog post.

First, before you read any further here, please go read this post about book publishing. Also, while I’m thinking about it, go read through the FAQ, too. Punishment will me meted out if you ask a question/ make a statement regarding any of this that’s already been covered.

So, first off, let’s have a general talk about numbers.

Whenever a publisher considers a book, one of the main questions they ask is “how many copies of this do we think we can sell?” That’s not shocking, right? They actually have teams that sit down and try to figure this out based off the book itself, but also the author, past performance (if any), market trends, and so on. This is also one of the numbers they use when calculating advances. They’re only expecting XXX sales total, so they’ll offer an advance of X that makes sure they at least break even.

This all makes sense, yes?

Now, these numbers also matter when a publisher decides to pick up a book that’s been previously published—either by another traditional press or self-published. If I tell them my book’s only sold eleven copies in the past year… well, I’m not exactly making a great case for them to re-publish it. Why would they pick up a book that doesn’t sell?

But by the same token, they also don’t want a book that’s sold too many copies. Y’see, Timmy, if all the research numbers say my book’s going to sell 50,000 copies, but I tell them it’s already sold 45,000… well, hang on. How many should they really expect to sell now? We’re pretty much saying 90% of the potential audience already has the book. Sure, there’s wiggle room in there, but… it kind of sounds like this book’s sold all the copies it’s going to sell, yes?

Hopefully this also makes sense. I’m not asking you to like it. But from a business point of view—and publishing is a business—you should see why someone would think this way, yes?

Okay, so, with all that in mind… let’s talk about -14-.

–14- started out at a small, traditional press. I feel safe saying it was one of the most (if not the most) successful books they had. By a significant margin. I’m pretty sure it was a factor in the original owner selling off the whole press to a group who put some, politely, less-experienced people in charge.

After maybe two years of fairly questionable decisions on all fronts, the new owners decided to take it up a notch and stop publishing physical books. Y’see, they ran the math and realized physical books had the smallest profit margin, so only putting out ebooks/ audio books meant more profits. For them. Theoretically. If you know the publisher I’m talking about, you may recall this caused a bit of discourse for a few days.

I will take a moment to point out the publisher was 100% in their legal rights to do this. It was an incredibly stupid decision in so many ways (again, one in a long chain) and all of the many, many authors they’d signed over the past two years were very rightfully furious. But it was absolutely the publisher’s stupid decision to make.

And while -14- was one of the very few books they kept in physical print… they also stopped pushing it. Because, y’know, profit margins. They had a loose distribution deal with a larger house they let kind of wither away. People would try to order the book from their local bookstore or Amazon and be told there weren’t any copies available. When the contract ended and I got the rights back, the publisher told me they had almost 250 copies just sitting in their warehouse. No, seriously.

Okay, so I’ve got the rights back now! Super-easy to find another publisher who wants this book, right?

Well… remember that math?

Y’see, even though it’d been effectively out of print for almost two years at this point, with ebook and audio -14- was selling phenomenally well, even seven years after it’d been released. Like, I’m pretty sure 99.5% of the people reading this would be seriously jealous of the royalty checks -14- was still getting from Audible when their contract ran out a few years ago. And your heads would explode if I told you what they offered me to renew that contract for another ten years.

But other publishers looked at that and said… oh. So it’s already sold that many copies? Hmmmmm…

Hang on, my agent and I said. There’s still a huge market for the print book, though. I’m constantly getting requests from folks who want to own a physical copy of it.

At which point the publisher would usually ask how many physical copies it was selling under the old publisher, before their rights expired, and we’d have to say “Well… none. For a couple of years.”

And that’s where we were kind of stuck. Because, yeah, it makes absolutely no sense that a publisher would stop selling copies of their most successful book. None. So the real answer has to be that the book has run its course and doesn’t actually sell.

Despite all the sales it’s still racking up to this day.

Does this mean -14- is doomed to never be in print again? Maybe? It all comes down to something changing that math and pushing that number higher. If my profile radically increased for some reason or the book got notably more popular. Heck, if someone announced a Netflix series tomorrow there’d probably be publishers fighting over it.

But right at this moment, for the foreseeable future… we’re probably not going to see it.

Sorry.

And now, one of those quick commemorative posts! Yeah, I know I owe you all a month or so of real posts. I haven’t forgotten. Sorry this has continued to be shoved down the priority list.

Did you know it was ten years ago today that Crypticon 2012 opened in Seattle?

Yeah, I know Crypticon 2022 just ended yesterday. Calendars are funny.

Did you also know I also released a new book at said Crypticon?

The year before I‘d pitched my publisher a zombies on the moon story, but he’d just bought a zombies in space book and didn’t want to do two right on top of each other. So I pitched this other half-formed mystery/ sci-fi/ horror idea I’d been kicking around. He said sure, go for it. I wrote it, he read it, told me it was one of his favorite things he ever seen. He absolutely loved it.

He then also warned me that every book he’d ever picked up that he absolutely, completely loved had bombed. Sooooooo… I should be prepared.

It was supposed to come out in June of 2012, but as a surprise the publisher got twenty copies (maaaybe twenty four???) printed up for Crypticon, where a bunch of the press’s authors were going to be (including Craig diLouie, Jessica Meigs, Timothy Long, Eloise Knapp, and more)

I gave one of those first copies to Kelly Young of Strange Aeons Magazine (and podcast) who was also at Crypticon because I was pretty sure he’d like it. Sold all of them that weekend (except for one I kept for myself). And then the book came out on Amazon and Audible (let’s throw some more thanks to Ray Porter) and, much to everyone’s surprise—me more than anyone else—it turned out to be somewhat popular. So in so many ways this is also the ten year anniversary of when my life turned around, I clawed my way out of poverty, and realized I could make a living telling weird little stories.

Happy tenth birthday to ~14~ , my weird little novel that could. And so many, many thanks to all of you who found it, told some friends about it, and wrote kind reviews about it.

And I get why this is probably confusing to some people. Aren’t we living in a golden age of self publishing? It’s easier than ever, right? If nobody else is going to put these books out, why don’t I just do it myself?

Since I’m kind of at a key point right now—with Terminus just out in ebook a few weeks ago, The Eerie Adventures of the Lycanthrope Robinson Crusoe coming back in just a few weeks—I thought it might be a good time to finally explain why there aren’t physical editions for any of these.

Although… okay, thinking about it, this may need a bit more explanation. Which could be kind of dry and boring. Let’s try it like this…

Why didn’t you just put out these books ages ago?

All of the books I’ve been releasing under the Kavach Press banner originally started with traditional publishers, so I didn’t have the rights to put out anything. Crusoe and -14- both started at Permuted Press. Dead Moon and Terminus had exclusive deals with Audible (explained, again, in the FAQ). Now that they’re back in my hands, I’m putting them out as I’m able.

But how did you get the rights away from the publishers?

Well, in all of these cases it was just written into the contract. In the case of Permuted, it was just X number of years go by and all the rights revert back to me. In the case of Audible, they only had the audiobook rights, but part of the contract guaranteed they’d get to be the exclusive distributor of the book for six months, and then I’d be free to do what I wanted with the other rights (ebook rights, paperback rights, foreign rights, and so on)

No, I heard publishers never do anything fair. How’d you really do it?

That was it. Really. It’s not that unusual a thing to have reversion clauses in book contracts.

I think the disbelief here comes from two issues. One is that some folks take their specific, unique interaction with a specific publisher and then extrapolate that this is what it’s like for all authors with allbooks at all publishers. And like most things on the internet, the worst-case scenario is the one most people point at.

Second (somewhat related to the first) is for a while there were a few folks who built up a nice little industry around the idea of hating/fearing traditional publishers. They’d point to all those worst-case scenario contracts, yell about gatekeepers, and hey if you want to see what those idiot dinosaurs turned down you should check out my book for just $2.99! Oh no, there are caravans of traditional publishers coming and we have to build a wall to keep them out! But don’t worry—the Big Five will pay for the wall!

Am I saying all publishers are noble and true and care about nothing but the art? No, of course not. They’re running a business, and the business aspects of deals are always going to be important to them . But reversion contracts are still normal. Any decent agent will insist on them. Any decent publisher won’t have a problem with them.

Okay, but now you can just self publish them all, right?
Well, yes and no. I can legally, yes, but as I’ve mentioned to folks a few times, the often-ignored part of self-publishing is it means I’m the publisher. I’m in charge of cover art, layouts, blurbs, marketing, publicity, all of it. And I just… I don’t want to do any of this. I think it’s fantastic that some people can do this. I’ve got a lot of friends who do. But it’s not for me. I’m a writer, not a publisher.

So I’m putting the ebooks out. With some help from some friends and a bit of money for covers. And that’s pretty much it. Because I want to spend my time writing, not publishing.

Well if that’s the case why didn’t you just stay with the original publishers?

As far as Dead Moon and Terminus go, the original publisher doesn’t do ebooks or print books. And, again, they were never going to. In that case it’s less “the rights reverted” and more “the rights freed up.”

As for Permuted… without going into too many specifics, I ended up having some issues with both publishers (the company was sold a few years back, so I’m talking about the original and the new owners) and the new directions they took Permuted. Long story very short, I wasn’t comfortable doing business with them. When I got the chance to get my rights back, I took it.

Fair enough. But self-publishing on Amazon is so easy! Why not just have them make paperbacks?
It’s easy to do, yeah. It’s not easy to do it well. Kindle books are easy because there’s a basic, minimum amount of formatting—most of it’s adjusted by the individual reader on their chosen reading device. Print books, however, need everything locked down. Page layout. Chapter breaks. Blank pages. Paper choices, Spine layout. Again, much more publishing-work, not writing-work. Plus, as I’ve mentioned before, there’s an inherent cost to these books. It’s harder to make money, which makes them harder to justify.

Well, they’re hard to justify for a couple reasons.

Which means…?
Look, Amazon is a huge part of the ebook market. Depending on who you ask, anywhere from 2/3 to 3/4 of it. It’s difficult to do anything with ebooks even semi-successfully without using Amazon.

That’s not true of paperbacks, though. We have lots and lots of paperback distributors all across the world—bookstores. And I happen to like bookstores. A lot. So I’m not going to compete with them by putting out paperbacks that are only available on Amazon. I’d rather take that hit and just not have physical books.

Aren’t bookstores dying anyway, though?
Actually, indie bookstores were doing fairly well, overall, before the pandemic. Even with the pandemic, a lot of them are still doing well (check out two of my favorites, Dark Delicacies and Mysterious Galaxy). It just comes down to the whole shopping locally thing. Do you want to put money into your community or into a corporation with a multibillionaire owner?

Yeah, these days it’s a tough call for all of us. It’s about how much money we have to spend and how much we want to make. But we all need to make that choice and do what we feel is right.

But what about all the money you’re missing out on?
In all fairness, it’s probably a small hit, and it’s more likely to cause fan ripples than financial ones. As I’ve mentioned before (quick, back to the FAQ) I tend to make most of my money in audio format anyway, and when you add in the extra expense behind a paperback copy, in the end I’d make very little money to please a few fans and annoy a lot of booksellers.

So, yes, I’m kinda like that guy offering to give up caviar for Lent or something like that (never been 100% clear how Lent works).

But what am I supposed to do? I hate audiobooks and ebooks! I want something for my shelf!

I am very sorry for that. I don’t like alienating fans, but sometimes this is just how things go on the business side of it. I know the Audible deal annoyed some folks, but it made a lot of other folks very happy. I think overall it made most people happy because Dead Moon and Terminus wouldn’t’ve been written if not for that deal. There’s always a chance that somewhere down the road some things will change and some (or all) of these books will be available in physical form. Maybe paperback, maybe even hardcover. But I’m afraid for now…

It’s not in the foreseeable future.