Two author-acquaintances of mine (author friends? I guess we’re author-friends) recently mentioned they’re working on big books right now. Which struck me as mildly amusing because the book I’m working on right now is looking to be a bit larger-than-usual for me. And, oddly enough, I’ve seen a few other folks bring up their very big books lately.

So it might be a bit awkward, but, well… let’s talk about size for a few minutes.

One question that comes up a lot in writing discussions is “how long should my book be?” Depending on where it’s getting asked, this can get a few different responses, and these may get very different reactions. Thing is, this is really two questions, and they each have a correct answer. And they’re not always the same answer.

If I’m asking from the writing-as-an-art side of it, then the answer’s simple. Stories can be any length. Any length at all. I can make my book whatever it needs to be to tell the story it needs to tell. Seventy pages long to seven hundred pages long.

If we’re talking about publishing though—writing as a business–the harsh truth is there are a lot of limits on how long a story can be. I’m sure some folks read that and automatically get defensive. They start thinking about the needs of the story and gatekeepers and getting ready to point out two or three exceptions that will prove how wrong I am.

I was once like you. I’d done my research, seen the supposed size limits on first novels and different genres and I laughed. I pitied those people. Because I knew what I was working on was going to blow past ALL those artificial limits.

Then, one day, somebody sat me down (well a few people over a course of time) and started explaining why these limits exist. That they aren’t just some arbitrary decision thrown down by an inherently evil publisher. And then it was much easier for me to understand why I really needed to cut another 20,000 words from the brilliant masterpiece that was my first completed novel.

As we’ve mentioned before, publishing is a business and their job is to make money. Paper costs money. So printing a longer book costs more money (because it uses more paper). This means the book’s cover price is going to be higher. And the more expensive the book is, the less likely someone’s going to be able/inclined to pick it up. And they’re definitely less likely to pick up that more expensive book if they’ve never heard of the author

It also means less of other books on the shelves. That price is getting passed on to bookstores, and they don’t have unlimited resources. Buying four or five copies of my big book means a few less copies of other things. Plus, the actual shelf space is a limited resource, so if my book of incredible girth takes up the space of three books… that’s two other books they aren’t going to be able to shelve for every copy of mine they get. So there’s some more math here about how much that book sells and earns versus how much those three books would made and earn. And believe me—the bookstores and the publishers are both running that math.

And some of this gets influenced by the specific audience the book’s trying to reach. For example… romance and mystery novels? The folks who buy these tend to buy a lot of them, often collecting whole ongoing runs. So both of these genres lean toward the smaller side. They’re shorter, less expensive books so people can afford to buy more of them. And it’s been that way for so long that the smaller size (and structure and pacing)  of these genres have come to reflect it, and the audience has come to expect it. It’s like how we all expect movies to fall into a 90 minute-two hour range. Doesn’t mean movies can’t be significantly longer or shorter, but it just instinctively feels a little wrong to us when they are.

What this all means is most publishers don’t want to see a three-inch-wide paperback unless they know they’re going to sell a lot of copies of it. I’m a New York Times bestseller and this is my twelfth full novel I’m working on right now. I’m a known quantity to my publishers with a good-sized fanbase. And I’m still a little nervous about the fact that I’m going to be showing them a book over 150K words.

Now, I can hear gears churning in a few heads already. All publishers want a series anyway, right? I’ll just break my 300K novel up into three 100K books. Problem solved.

Well, yes and no. Hopefully my book had some kind of narrative and dramatic structure to it, and just breaking it up means I’ve shattered those structures. I mean, if at the end of my book the tension’s ramped up to four I’m probably not going to get a lot of folks interested in book two. So splitting things up means I need to restructure everything. That’s going to be a major rewrite or three. Possibly just redoing everything from the ground up.

No problem, says InternetDude69, purveyor of wisdom, I’ll just publish it myself. That way those freakin’ gatekeepers can’t turn it down for financial reasons.

True, but most of the POD services are still working off page length to calculate costs, and they’ve got much more hard limits. Just a few pages this way or that can mean a difference of three or four dollars per copy. And somebody’s got to eat that cost, one way or another. This is why I had to cut about 30,000 words out of my book 14—it was with a small publisher who used POD and they couldn’t afford to have it stretch into the next page-range. It was the difference between a $14.99 paperback and a $19.99 one.

Okay, fine, says RealWriter7927. Print’s a dying medium anyway. I’ll just put it out as an ebook. More money for me that way.

This is also an option, sure but… look at the numbers. Shorter books do better as ebooks, especially from self-publishers. The vast number of folks who’ve had any degree of success with ebooks are doing it with books under 100,000 words. I think a lot of them are under 80,000. The “why” of this is a whole different discussion, but for now we just need the simple numbers. Ebooks tend to do better as shorter books.

Now look—if my book’s 250K words long and it absolutely-no-question needs to be that long, no worries. As many people have said, a good book is a good book. But if I’m trying to convince someone to publish that book, their absolute first thought at seeing ~255K words on the cover page is going to be that my manuscript needs a bunch of editing. And the first time they hit something excessive or irrelevant… well, it’s all over then.

Y’see, Timmy pages are precious. My words are precious. I’m only going to get so many, and I don’t want to waste them. There are lengths and sizes for books, and for different genres, and if I shoot straight past those limits with a manuscript two or three times the accepted size… Well, look. It’s not going to be their fault when I’m immediately rejected.

By editors, agents, and yeah, probably readers.

Next time, I’m going back into the A2Q to talk about settings.

Until then… go write.

September 23, 2019 / 3 Comments

Getting Paid To Do It

A funny title, yeah, but I freely admit I’m kinda lifting it from a somewhat-similarly themed book by Peter Lefcourt and Laura J Shapiro.

Look, nobody likes talking about this sort of stuff. It makes us all feel a bit uneasy, because our Puritan ancestors beat this sort of thing into us so hard we’re all still feeling it 400 years later. “Money is the root of all evil! Hard work is its own reward! Money won’t buy you happiness!” I’ll be honest—I’m aware of all of this, this kinda societal indoctrination—and I’m still feeling kinda weird sitting here writing about it.

A lot of folks are talking about this right now and I think that’s good. Different facets of this topic keep coming up to the surface every few months it seems, and a few versions have been bouncing around the internet just the past week or two. It’s like the little dodecahedron inside a Magic 8-Ball, and every time we swirl it a new face pops up in the window and says something along the lines of IF YOU WERE A REAL ARTIST THE MONEY WOULDN’T MATTER

So let’s toss the Magic 8-Ball aside for now (you know we’re just going to pick it up again—they’re always so tempting) and try to have an honest talk about art and money. Because there’s a number of folks on both sides of the artist/audience line that have kinda… skewed views on, well, doing it for money.

One thing we don’t talk about is the fact that a lot of the art that gets created is inevitably shaped by financial factors. I know a ton of artists. Comic artists, painters, sculptors, actors, singers, and yeah a ton of writers of all types.  Fiction writers of pretty much any genre you can think of, screenwriters, playwrights… I’m even really good friends with a published poet.

A truly stunning thing these folks all have in common is that they’re real people. Just like the people you see on the street and work with. Artists have all sorts of bills to pay. Rents and mortgages. Utilities. Credit cards. Car repairs. Groceries. Medical bills (with and without coverage). A fair number of them have kids! I don’t, but I’m guessing  kids cost at least as much as cats, money-wise, so… wow.  So, like everybody else, artists have to make some of our decisions based on how much is in the bank.

Now, to be very clear right up front, I’m not saying any of my friends or acquaintances don’t care about art. These people love what they do, they care how things turn out, they want the things they create to be amazing.  And they turn out some amazing stuff and they (deservedly) make money off it.

Which is something a lot of people don’t get. This isn’t a binary thing. I can care about the art AND think about the money. Cause the truth is, if I’m going to do this—especially as any sort of job or career—money’s going to be a factor in my decision making process. It’s unavoidable. We can talk about the muse all you want, but at the end of the day, artists have to pay the bills just like everybody else.

There’s a Richard Matheson quote many of you have heard me mangle at some point or another– “Writing is art,  publishing is the business of selling as many copies of that art as possible.”  The minute I’m dealing with publishing—traditional publishing, self publishing, hybrid, small press, whatever—I’m talking about business. and business means money is changing hands and certain expectations need to be met.

Money’s a huge factor in self publishing because… well, I’m the publisher. That’s the money side of the equation. Copyedits, layouts, cover art, marketing—it all costs money if I want it done right.  And if this is about the art, I want to do it right, don’t I? Which means I’m probably starting my self-publishing venture at a loss.

Even when things are going great in traditional publishing, money’s a factor.  I’ve gone to an editor with three or four things I’d like to write and they’ve said “Well… we’ll pay you X for this one, or 5X for that one.” I ask you, kind reader, if you had the choice between a six month job that pays you $10/hour or a six month job that pays $50/hour, and they’re both jobs you’re interested in… which one are you going to pick?

I know which one I picked when I got stuck with that choice. This is my job. This is how I earn money for all those bills and expenses. So I made a choice and I got to write a story I really wanted to write and get paid for it. And the other one… I didn’t write.”But isn’t that what Kickstarters and Patreon are for? So you can just make any art you want?” says random internet user twenty two, cleverly countering me.

Well… sort of.  I don’t have a Patreon, but, I feel reasonably sure if I started one I could get a couple folks backing me for a buck or two. People who want to see me write more books and stories they like in the genres they like.

Which is kinda the catch. These folks would be sponsoring me because they want to see more of this weird cross-genre stuff I write. I back maybe a dozen people on Patreon, and I can honestly say that there isn’t one of them where I said “the past is irrelevant—I want to see what completely different thing they do next!”  I’m not against them doing new things, but the simple truth is I sponsored all of them because I liked their work and thought “I hope they’ll keep doing this.” I bet most of you are the same way with anyone you back.  If I thanked my hypothetical patrons tomorrow and announced that now I can finally write the Mediterranean romance trilogy I’ve always dreamed of… well, I wouldn’t be too shocked if that patron count dropped a bit over the next month  or so.  Sure, some folks would stay, absolutely. But most of them… they’re understandably going to move on and find something they like.

Same with a Kickstarter—it’s for one specific thing. If I tell you I’m doing a Kickstarter for X, I can’t change my mind and deliver Y. So it’s soooort of artistic freedom.  I can try something and hope people want to back it.  But I’m not really deciding what I get to do. I’m throwing options out there and letting other people choose for me.Sooooooo yeah. Financial considerations, again.

And, to be very clear–I’m NOT saying Kickstarter or Patreon are bad things. They’re fantastic things. They let a lot of artists do a lot of work they otherwise wouldn’t get to do. But using them doesn’t mean these artists are suddenly free of any and all financial constraints on their art.

There are costs to making art.  Always are, always have been.  And a lot of artists never recoup those costs. And waaaayy too many people think they shouldn’t. Think they’re bad artists for even wanting to make money. Or asking for money. Where the hell do I get off, hoping for some sort of compensation for that thing I spent six months of my life working on?

”Well, I don’t mind suffering a bit for my art and giving up a few hours of sleep!” says random internet user number seventeen. That’s cool. You do you. But the simple truth is, if that’s my path it’s eventually going to affect my health, which will mean medical expenses, which brings us back to… money. And probably time, too. Which means it cuts into the art.

And let’s have a moment of frank honesty. There are some folks who loudly insist “the money doesn’t matter” because… well, they’re not making any money. So this becomes kind of a well-padded moral armor for them. “I haven’t failed or been rejected— I just care more about the ART than about your filthy lucre.”

Look, the point I’m trying to make is… don’t be any of these people.  Don’t berate artists for wanting to make a living. Don’t mock them for having financial concerns. Don’t come up with elaborate justifications not to pay them for their work (83% of which always seem to be some twisted logic to justify piracy).

If I’m an artist… I shouldn’t be ashamed that I took a job because I needed the money. Or because it just paid more. It doesn’t make me any less of an artist.  Artists all through history took paid gigs and commissions to put food on the table, and they still did some of their best work with them. Likewise, I shouldn’t feel bad about walking away from a job because, one way or another, I couldn’t afford to do it (financially or time-wise). Yeah, even if it’s something I may have really wanted to do. We’ve all had to pass on fun projects because, in the end, they were going to hurt way more than help.

And being an artist shouldn’t mean hurting myself.

Anyway… that’s my clumsy, scattershot thoughts on money.

Next time… well, we talked about getting paid to do it. So I guess next time we should address if you’re getting it or not.

Until then, go write.

            A couple folks have asked me questions related to marketing over the past few weeks, so I thought it’d be worth going over a couple things about this.
            There’s a wonderful Richard Matheson quote that Jonathan Maberry related to me a few years back.  If you’ve gone to either of the SoCal Writers Coffeehouses and listened to us speak (well, Jonathan speaks, I kinda babble on a lot until I run out of breath), you’ve probably heard it three or four times.  Writing is art, publishing is the business of selling as many copies of that art as possible.
            Marketing, big surprise, is part of publishing.  It’s a very necessary part of publishing, whether I’m doing it myself, with a small press, or I’m the favorite author at a Big Five imprint.  It’s how people discover I’ve got something to sell.
            Marketing can take a lot of forms.  It’s everything from me posting the new cover on Twitter to your book being plastered on the side of a bus.  It’s the copy on the back of the book and me summing it up in two lines for you at a convention.
            But the sole point of it, in all these examples, is to sell books.
            And sometimes… this can create some conflicts with the art side.

            As we move forward here, I’m sure some folks may try to read into this.  It isn’t a subtweet or an angry rant.  I’m not calling anyone out or absolving anyone of blame or any of that.  I’m just tossing out some facts.  Publishing is a business, and if I want to be successful in that business (and avoid a ton of stress), it helps to understand how it works.

            Also, I know there’s a fine line between marketing and publicity and I always mess it up, so please forgive me if I weave back and forth across that line once or thrice here.  I don’t think I’m ever going to end up in the other lane, but we may hear those bumpy lane divider once or thrice.
            Okay, so, if marketing is getting people to buy my book, how do I do that?  I can tell them the genre and see if it’s something they like.  Maybe the type of characters I use.  I can point out other books like it, or other storylines it may tie into.  I can even offer little summaries or excerpts to tease potential readers with.  Doesn’t this sound like a creepy/sexy/amazing/funny story?  You saw the dragon, right?  You know you like dragons.  And this one’s got a lightsaber.  Trust me, The Jedi of Krynn is the book you’ve been waiting your whole life for.
            But seriously…
            One of the big challenges here—the conflict between art and business—is how much do we tell?  How do we find that fine line between getting the sale and keeping the book enjoyable?  Tell too much and now all the book’s punch is already out there.  Don’t tell enough and… well, maybe nobody reads it at all.
            Do I mention every character in the book, even if some are supposed to be surprises?  Should I mention the big twist?  Should I hint at it?  Heck, sometimes even just naming the genre can be a bit of a spoiler.  And every spoiler saps a little bit of the story’s power… which lessens the chances for word-of-mouth sales.  Now my cool novel is just kind of a bland book with no real surprises in it.
            Sometimes what seem like simples questions can cause marketing headaches.  For example…
            (Some minor MCU spoilers coming at you)
            Does Ant Man & The Wasp tie into Avengers: Infinity War
            Simple question, right?  But how do you answer it?  If I say no, there’s a bunch of people who might skip it. Plus, I’m lying, which people will then call me out for and complain about.  If I say yes, people complain because… well, 99.5% of the film doesn’t tie in at all.  And that last half a percent… well, if I’m saying yes, I’m kinda spoiling that super-powerful reveal, aren’t I?  There really isn’t a good way to answer it.
            Of course, even not answering it at all can cause problems, because then people will speculate around that sort of “negative space” left by the non-answer.  They’ll read into things, make assumptions, and develop expectations.  And these expectations will either be correct, in which case…  well, they’re acting like spoilers again.  Or they’re incorrect, and now people are upset because the expectations they went in with aren’t being met, no matter what the actual story is (or how good it is).
            There’s another angle here, too.  One you’ve probably heard before.  People like series.  They like them a lot, if you look at sales records. To be honest, publishers like them, too.  Editors love to see a new book with series potential.  And spin off potential.  And tie-in potential.
            But here’s another catch.  People want to know how all this stuff fits together.  They want to know if something is canon or set on Earth-23 or Earth 15 but stillcanon or does this involve Wakko before or after his cybernetic upgrades?  Because let’s face it—there’s no point reading any of the stories before he became bionic, right?  Why even bother?
            So when things don’t fall into a neat A-B-C, 1-2-3pattern, it’s not unusual for marketing to just… well, kind of wing it.  Like, okay, how would you number the Star Wars films (or all the novelizations and spin off books)?  By the order they came out?  That won’t make much sense.  By the order they fit in the story?  That means A New Hope: Episode IV is actually movie six.   And how does that work if they do a new prequel story?  Do we re-number everything?  Do we just number some things but not others?  I saw the novelization of Rogue One listed once as Star Wars: Book 18, and I have no clue what that’s supposed to mean.
            Sure, we could leave them unnumbered but… well, that could cost sales, too.  Some folks don’t like reading a series until it’s done, and if I don’t say it’s a trilogy or whatever, well… maybe they’ll never pick it up at all.  So I probably need some kind of designation if I want these to sell, right?
            Or do I?
            Plus… sometimes explaining where things fit in can be a spoiler.  We thought this story was in the future, but it’s actually in the past.  We thought it was here on Earth but it’s actually on the mirror-universe world of Urth.  And that puts us back at… well, what do we tell?  How do we keep the book enjoyable while also getting people to buy it?
            It’s a mess.  Seriously.  And everyone’s clawing their way through trying to find a balance that preserves the art but still serves the business.  Everyone knows you can’t pick one over the other, but every single book (or movie or television show) becomes a new attempt at finding that balance point.  The guidelines we use for my book won’t work for yours. 
            And it doesn’t help when some folks, deliberately or not, muddle things even more.  We’ll play up the mention of that character or the appearance of that plot thread. I’ve seen things described as romances because of one thin subplot, or spiritual because someone prays at some point (I won’t tell you what they were praying for…)  I’ve mentioned before how for a while any book or movie with a somehow-superhuman character was billed as a superhero story.  These are the things that make people grumble about marketing, and make marketing folks grumble about people who just follow buzzwords.
            Anyway…
            I just thought it was worth tossing this out.  Mostly because a few folks have complained long and hard about the marketing for Dead Moon.  I’ve tried to address some of these things for, oh, eight or nine months nowbut… well, as I’ve been saying, some complaints are inevitable, no matter what. 
            But also partly because, like I said in the beginning, this is stuff worth knowing and thinking about.
            And I’m sure there will be some more thoughts down in the comments.
            Next time—like, tomorrow—some thoughts on dialogue.
            Until then, go write.

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